Our Co-founder, Joe Gallucci began acting at the age of 12 years old in TV and film. When he joined the UGC world, the number one piece of feedback he received from clients was that they weren’t used to authenticity and believability of this standard. This gave him the idea to bridge the gap between professional actors in the industry and the digital marketing space.
It serves two main purposes. It gives professional actors an opportunity to work for themselves and make a living, whilst still being able to go for auditions and chase their dreams. It also provides assurance to brands that they are going to receive top quality performance and content. Most of the UGC content out there is inauthentic and stale. It comes across as cheesy marketing and in turn, is a waste of money and doesn’t provide the greatest ROI.
